Your Privacy is Our Priority

When you buy from APEL, either via telephone, fax or the Internet, we protect your privacy. We do not sell, rent, or exchange customer information. We share identifiable information only with those parties entrusted with the processing of your account and the fulfillment of your order. We’ve established procedures to protect your privacy, which we vigorously uphold. Of course, this policy does not apply to information we disclose in cooperation with law enforcement agencies, or information we are required to disclose by law.

Occasionally, APEL will conduct research towards the goal of improving Customer Service and may sometimes use a third party in this endeavor. When any third party contacts you in this regard, they will indicate that they are calling on behalf of APEL. In these cases, customers who ask to be removed from further contact from APEL will be excluded.

When you register with, or are a member of an APEL recognized third party affinity program and initiate your APEL purchase through that program, APEL will forward to the affinity program the information it requires to update your affinity program account.

Customer information is gathered so we can better serve you, and we make every possible effort to ensure its security and to treat your information responsibly. When you become an APEL customer, we ask for your name, address, e-mail address, and phone number. We also ask for your credit information such as credit card number and its expiration date, or alternate credit payment information, depending on the method for payment you select. Once we have your credit card information, we will not ask for it again unless a change is required, or you request shipping to another address. Your order history information is maintained in order to service your account.

From time to time, you may receive mail, e-mail or telephone calls from APEL, or agents of APEL, in order to update your account or communicate information which we believe will be of interest to you. At any time, you may request your name be removed from any of these methods of communication. Simply relay your request to a Customer Service Representative and your name will be removed from the appropriate list. We want your experiences with APEL to be based upon your preferences – always.

Frequently Asked Questions about APEL Internet Shopping

1. What information is collected?
When you visit, our system automatically notes which browser and Internet Provider (IP) you used for access and will also gather other navigational information to help us design our pages, so we can provide the majority of our customers with the best shopping experience possible.

In order to collect this type of information, your profile data will be stored on a “cookie.” Cookies are files stored on your own computer. utilizes cookies to enhance your own shopping experience. They save you time by storing such information as passwords, shopping carts, and shopping preferences. That way, the next time you use a personalized service, the cookie retrieves this information and personalizes your shopping experience.

2. What if I don’t want to send personal information over the Internet?
If you prefer to look for products on and order by phone, that’s no problem. Call (502) 493-9099 to order. Any information you give APEL, by telephone or the Internet, is stored on a secure server.

3. What if I want to order over the Internet, but don’t want to use “cookies?”
Most browsers are set to accept cookies. You can, however, set your browser to refuse cookies. You will not be able to order over the Internet or use certain services requiring the use of cookie technology.

4. What steps are taken to keep my personal information private?
Your order information is sent to us through a “secure session” established with Secure Socket Layer (SSL). This technology encrypts, or scrambles, your account information before it is sent to us, making it extremely difficult for anyone other than to read it. We protect all customer data against unauthorized access. We use secure technology, privacy protection controls and restrictions on employee access, to safeguard your personal information.

5. Does APEL protect my e-mail address, too?
We use your e-mail address to provide fast Customer Service communications and other services. APEL protects your e-mail information the same way it protects all identifiable customer information.

6. How can I change, correct, or update the information on my account?
You can call Customer Service at (502) 493-9099 to change your address, telephone number, credit card account information, or your e-mail address.

If you have any questions regarding APEL’s Privacy Policy, you can e-mail us through Please be sure to include your e-mail address so we can respond to your questions.. If you prefer, call (502) 493-9099, and a Customer Service Representative will take your call. Or, you can write to us at: APEL International Inc., Customer Service, 2300 Plantside Drive, Louisville, KY 40299. APEL reserves the right to modify, change or replace this policy at its discretion.